With the goal of increasing WeChat's user base in Southeast and East Asia, the #WeChatWorldChallenge was created. This wacky race around the world, features WeChat's lovable animated stickers, Mon-Mon, Horse, Doris & BubbleBot, brought to life in 3D. Stay tuned to see who will be crowned the champion!
Title: WeChat World Challenge
Client: Tencent
Agency: Bite
Production: Treacle
Director: Tom Mitchell (Treacle) & Nicolas Lesaffre (Nikopicto)
