Lenovo and Treacle were at it again, this time creating a video and photography campaign which debuted at CES 2025 to launch the new ThinkCentre M90a ProGen 6 AIO. Our team was on point from start to finish, from conceptualizing and designing sets, all the way to editing and recreating the iconic Lenovo portal scene, with our very own Tom Mitchell directing. Combining strong artistry in both our live-action and CG product shots, the campaign is now racking up the views online.