We teamed up with PR powerhouse, Ketchum to lead the creative on this B2B campaign for the launch of Lenovo’s latest flagship All-In-One computer. We crafted a sleek, innovative concept using blue screen technology, in-camera set design, and gorgeous CG environments.

Successes
The result was a video and photography campaign that champions the AIO's features while enticing the audience with a glossy aesthetic. The video took centre stage for the product-unveiling at Berlin’s IFA before going onto to online success, later leading to feature-focused cut-downs. The photography provided Ketchum with the ability to create a package of sales assets with a fresh new premium look for multiple platforms.