We produced Calvin Klein’s first ever International Women’s Day campaign for Asia - #MYSTATEMENT. Shot in a stunning villa in Phuket and featuring ten empowering women from eight different countries, each telling their own story of balance, strength and overcoming challenges. The campaign consisted of 30 images and a series of eleven videos in multiple language and size variations. Due to the campaign’s success, it was rolled out globally across the CK website, its own mini-site, social media, in-store, YouTube ads, e-commerce sites and large video billboards.
Read about it online at
JingDaily.com and on
Elle.comTitle: My Statement.
Client: Calvin Klein
Agency: Catalyst
Production-house: Treacle
Creative Director: Tom Mitchell
Director: Khamkwan
Producer: Josie Mitchell
DoP: Nonny
Assistant Director: Sheung Ning Shirley Ho
Colourist: Littlebee Lab
