This global anamorphic LED installation is shown in eight Salesforce office lobbies around the world. We created four minutes of animation tailored to fit the unique layout, dimension and viewing angle of each screen in every location.
The naked-eye 3D effect means that when viewed live the art appears to be leaping from the LED screens! Reactions from both visitors and Salesforce staff have been extremely positive and the client has since requested that we create more installations for them. The resin and wood surface alludes to the stunning resin inset table-tops that Salesforce have in each of their Ohana Floors.
Client: Salesforce
Creative: Treacle
Director: Tom Mitchell
Executive Producer: Josie Mitchell
Senior Producer: Air Rungruangtham