The VIVID Sydney 2022 team came to us with a challenge:
create content for their giant LED letter signage for their launch…in just 2 weeks!
We were asked to distill the essence of the iconic Australian Light, Music & Ideas Festival in eye-catching 2D motion graphics for the festival’s branded signage. Destination NSW were so happy with our work they asked us to adapt it to the monumental Birdsmouth screen of the ICC Sydney and its 15 Blade screens in historic Sydney Darling Harbour. Once again we are proud to see our team’s work become part of a major cityscape and be viewed by the millions of visitors that VIVID attracts
Title: Vivid Sydney 2022 LED Letters Signage and ICC Birdsmouth and Blades Screens
Client: Destination NSW
Creative: Treacle
Director: Sheung Ning Shirley Ho
Producers: Josie Mitchell & Veronica Guarino
Creative Director: Tom Mitchell
2D Designers and Animators: Noppanut Ruangwanitchayakul, Karnsiree Ketkakomol, Terada Keawseanai & Sheung Ning Shirley Ho
