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Given the challenge to simultaneously promote and explain WeChat's new Sight feature to millennials, we came up with the concept of combining cartoon animation with action-packed footage for this high energy mixed-media commercial. Concept, direction and animation by Treacle.

Title: WeChat Sight

Client: Tencent

Agency: Bite

Director: Tom Mitchell

2D animated of hands holding a phone
A 2D animated phone capturing a live-action video at a rock concert
A 2D animated phone capturing a live-action video of a city scene
A 2D animated phone capturing a live-action video of skydiving
A 2D animated phone capturing a live-action video while cliff jumping

Ken Pun, Disney

World-Class Quality, on Time and on Budget.
Highly Recommend Them

Where

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(+852) 3565 5265

josie@treacle.media

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Wanchai, Hong Kong

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(+61) 291 583 249

james@treacle.media

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(+66) 9696 95955

ing@treacle.media

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Vibhavadi Rangsit Soi 16/27,
Ladyao, Chatuchak, Bangkok, 10900