Cantonese version (English version below)
The clever-clogs science boffins over at HealthBaby, Hong Kong's largest cord blood bank, called on Treacle to create an animated video for their online advertising campaign. When it comes to effectively promoting and explaining complicated concepts, animation really hits the nail on the head. This particular animation is a shining example of taking the 'science bit' and breaking it down into an entertaining story that simultaneously informs and inspires potential customers.
Title: The Cord Blood Hero
Director: Tom Mitchell
English version (Cantonese version above)
Rachel Frost, HushUp events
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