ASSA ABLOY - 2D Character Animation - by Treacle
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We used creative storytelling in this character driven 2D animation to highlight ASSA ABLOY's environmentally sustainable practices. By taking a step away from the traditional corporate video style of motion graphics, we were able to create something that really paid tribute to the important message being told. This proved to be the perfect choice for the campaign as it was so well received by audiences from China to the company's headquarters in Sweden.

Title: Sustainability Journey


Agency: Treacle

Director: Tom Mitchell

Storyboard artwork from the dream scene
Storyboard artwork
Storyboard artwork
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2D animated factory hero
2D animated factory close-up
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