Treacle Australia (previously Boxfish Studios) developed animation and post production for ANZ’s Grow Campaign. Keith Urban’s interactive hologram amazed audiences by performing his new single ‘Somewhere in my car’ before giving the public the opportunity to jump on stage and jam with him. Participants had the choice of chilling out or rocking out with Keith. While playing drums, guitar, harmonica or tambourine triggering live sprite animations.
Title: Keith Urban 'Watch it Grow'
Agency: Belle Laide Events
Musion & Creative Technology: Haycom
VFX Director: James Butler
Artists: Neal Coghlan, Kieran Kenny, Kadir Aksoy
The event looked like so much fun that tennis superstar Novak Dojokovic couldn't help but join in.
Rachel Frost, HushUp events
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